INEOS challenge has grabbed the world’s attention from corporates like Safaricom rebranding in honor of the world’s best marathoner to now his own backyard paying homage.
According to reports sex workers in Eldoret a town where Kipchoge come from, have reduced their charges to sh159 a figure that aligns with the 1:59 challenge that Kipchoge is going for.
Elsewhere, Several bars have reduced their local beer prices to Sh159 as hours tick to World marathon record holder Eliud Kipchoge taking the Ineos challenge.
Kipchoge, 34, will be attempting to run under two hours in a 42km race dubbed Ineos 1:59 challenge on Saturday in Vienna, Austria.
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