Becoming a celebrity in Kenya can be as easy as being an eyewitness in an accident scene[Rem Bonoko,Jose of nikama ndrama] and it can be as hard as having to wait on the line for years to get a breakthrough.
But again gaining the celebrity status like conceiving is never a task,the task is maintaining the status. Every year we see celebs spring up and like clouds they are soon gone,despite this,many artists like Juacali have defied all odds to stay relevant in the game,there must be something they are doing right and some doing wrong.
In the plight to stay relevant and make a comeback into the game after docile period,these celebs will go to the extreme to regain their grip. Below are most common stunts always pulled,ve warned some of the contents might annoy you.
• Fabricated Beef
This is so much common amongst the hiphop fraternity. Old and forgotten rappers will find their way to create hostility towards any relevant artist at the moment to gain attention and eventually hoping to regain relevance. Not mincing names the recent beef between Bamboo and Octopizzo was nothing but plastic,a well calculated move meant to re ignite the dying flame of once top ranked Kenyan rapper. Octo was the right target since he is arguably the face of hiphop in the mainstream industry of Kenya but again you could argue. The plan was simple,spark a beef,get people talking then gain a momentum. Think im lying? Preview the sequence of events,Bamboo started the beef,Abass joined,the social media went abuzz,a week later Bamboo and Abass released a new song and announced the comeback if the dead Ksouth movement,does it paint a clear picture to you? If it doesn’t then help you God.
• Giving it up to the media presenters
To be relevant you need to engage the media for the masses to keep you at their tongues. Be it making up a scandal,interview,feature on magazine anything as long as you on the media radar,many artists especially the female ones have fallen prey to the thirsting male presenters who promise to give them coverage as long as they too get coverage underneath that is. Allegations have also been raised against many journalists for fabricating stories in favour of the artist at hand. We are still working on a major expose that will come out pretty soon on how Pulse’s Steve Muendo was tipped by Jaguar to do the aircraft and Bentley story,according to a source it was all but a conspiracy,I will explain later.
• Conspired Scandals
Before I continue do you think Avril’s alleged leaked lesbian photos was accidental? Pendo’s alleged s*x encounter with Willy Paul at the KICC basement was all but a plan gone bad? Think twice,these are all conspiracies to sprout one into the limelight. The above named incidences saw both figures spring up to the lights and talked about. As they say in the celebrities world any publicity is good wether negative or positive as long as long as people are talking about you. The artist will conspire with a third party and plant a scene raising to a scandal.
•Paying For Interviews
To you it might be surprising but to us in the media its never an issue to hear any artist approach you with that “hiyo interview niaje” some of the big hosts running the major music shows will more certainly receive a fair cut of the deal to have one featured in their shows. This mostly happens when the artist approaches the presenter and not vice versa.
• Beg for a collaboration in a song.
To get your groove back you need to get someone fresh to help you regain it. Instance I can cite of American singer Kelly,she lost the grip overtime and when she made a comeback she sorted the incorporation of the present game’s holders ending up doing collabos with lil Wayne,future amongst others and this actually worked out,she held grip of the game once more. Concurrently in Kenya veteran musician like Juacali reached out for new king in this case JulianI and the two came up with a hit song Si Siri giving Juacali heads up in the game once again.
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