Ignorance can prove to be expensive especially if a fool sees it as a bliss. Kenya and the world has been celebrating the historic mark that Eliud stamped in Vienna when he clocked the 1:59 hallmark booking him in the legends book.
This was a commercial event sponsored by INEOS where the geniuses knew they’d get the ultimate brand visibility and for sure they did.
Locally, big brands like Safaricom also acquired rights and maximized on marketing they even changed their Mpesa logo in honor of Eliud.
Opportunistic brands took advantage as well in the disguise of celebrating Eliud while doing subliminal marketing.
One of such is NRG Radio, which is owned by a one time rich but now struggling Kevin Mulei. It’s unclear weather the radio station gained full rights to use the brand on Kipchoge.
It’s undoubted that Eliud is an international brand and right now has the best management team in town.
NRG has been running commercial shows using the brand of Eliud monetizing. Should it turn out that they’ve not gained full rights to use his name to make money then I think a lawsuit should be constituted immediately. Copyright issues shouldn’t be taken lightly.
Below are examples of the bluff shows the station has been running using Eliud’s brand.
Today they’re running yet another bluff campaign which is meant to boos their social media numbers. So they’re lying to fans that should their IG page hit 1M fans in 24 hours, they’ll donate their overused BMW i8 to Kipchoge. This number is empirically impossible to hit, even IG models showing their big butts on the Internet can’t hit that number.
Fam, this happened yesterday on #KipchogeTransit. If we get 1 MILLION followers on IG between today and Tomorrow 9 am, @ericomondi_ will personally deliver our lovely baby, the BMW i8 to @EliudKipchoge.. Cc @chipukeezyvini. #KipchogeRadio #KipchogeBreakfastClub #NRGi8Challenge pic.twitter.com/XdYLMtvU1m
— Kipchoge Radio (@NRGRadioKenya) October 16, 2019
The catch here is simple, they know they can’t get 1M but they know they’ll catch attention of Eliud’s fans to boost their fan base which translates to more money. This is unethical marketing and deceptive which need to be punished.
Taking advantage of a brand that Eliud has worked has for us unacceptable and unethical. Eliud’s management should therefore look into brands commercializing this and slap them with suits.
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